Pepper Paws Concierge – Brand Identity, Website Design & Print Collateral
From Pet Care to Premium: Creating a Sophisticated Brand for Pepper Paws
Pepper Paws Concierge came to ML Design Studio with a clear vision: elevate their luxury pet care services with branding that reflected both professionalism and heart. This project included a full brand identity suite, a functional WIX website, and custom designs for print materials
Scope of Work
✔ Brand Strategy
✔ Logo Suite (Primary, Secondary, Icon)
✔ Color Palette & Typography System
✔ WIX Website Design
✔ Business Card & Print Design
Brand Strategy Overview
We focused on building trust and approachability with upscale simplicity. The goal was to balance high-end service with warm, pet-loving energy. We refined the business name presentation, visual tone, and client experience from logo to website.
The design is polished but playful, allowing Pepper Paws to stand out in a competitive service industry while still feeling warm and trustworthy.
I designed a clean, mobile-friendly WIX website that allows potential clients to understand services, book easily, and feel reassured by a professional digital presence. Subtle animations and strategic CTA placement guide the experience.