Inch by Inch Aesthetics - Brand Identity, Website Design, & Launch Assets
Luxury Aesthetic Studio Branding & Web Design
Inch by Inch Aesthetics is a Fort Worth-based aesthetics studio offering body sculpting, lipo injections, non-invasive BBLs, and cupping therapy. The brand was created to blend luxury, affordability, and confidence—inviting clients to invest in self-care without intimidation.
ML Design Studio was hired to design the full brand identity and website experience that reflects a high-end, yet welcoming tone for their audience.
Scope of Work
✔ Full Brand Identity Design (The Identity Blueprint)
✔ Website Design (Custom on WIX)
✔ Social Media Kit
✔ Marketing Collateral
Brand Identity Overview
The brand direction focused on creating a soft-luxury aesthetic that would appeal to women seeking results-driven beauty services without the sterile feel of traditional med spas.
A cohesive brand that feels elevated, versatile, and grounded in the client’s unique identity.
The Inch by Inch Aesthetics website was built on Wix to remain budget-friendly and simple for the client to self-manage.
Website Features:
One-page scrolling layout
Service showcase with pricing
Mobile-optimized structure
The new identity reflects the brand’s core message: Luxury made approachable, confidence made visible.