WAXXED OUT - Brand Identity, Website Design, & Launch Assets
From Concept to Launch: Elevating a Luxury Waxing Studio Brand
WAXXED OUT partnered with ML Design Studio for a full-scale business launch. We started with legal foundation work, filing her LLC and EIN. We then built a beautiful and luxurious brand identity, a custom Squarespace website, and design launch assets & printables. This project is a perfect example of our end-to-end creative process.
Scope of Work
✔ Legal Launch (LLC + EIN registration)
✔ Brand Identity (Logo Suite + Color/Type System)
✔ Website Design (Custom on Squarespace)
✔ Marketing Collateral & Operational Documents
Brand Identity Overview
The goal for Waxxed Out was to craft a premium, confident visual identity that balanced luxury with approachable femininity. The brand leans into rich textures and warm metallic accents to evoke indulgence, comfort, and sophistication.
A cohesive brand that feels elevated, versatile, and grounded in the client’s unique identity.
I designed and built a squarspace site that speaks directly to potential clients: to help them understand services, ease of navigation on both desktop and mobile and book easily. The site has subtle animations and strategic CTA placement to guide the experience.
The site delivers a luxurious digital experience that mirrors the in-studio feel and simplifies booking for clients.